About

The business guru Peter Drucker once said this about innovation:

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

We help companies innovate.

Innovation alone is not enough though. Jack Welch, the CEO of General Electric from 1981-2001, added further fuel to the fire when he observed:

“If you are not moving at the speed of the marketplace you’re already dead – you just haven’t stopped breathing yet.”

We help companies innovate, faster.

We’ve done this for organisations of all shapes and sizes: from corporate behemoths to startups. We are passionate about helping teams deliver valuable solutions quickly. We have a practical, pragmatic approach, where we guide organisations to leverage the latest thinking on Product Development.

Lightbulb2live: faster innovation

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